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I haven't read the article yet and I don't use facebook, but damn, from your quote it sounds like that editor has sour grapes. It's a site that allows you to connect with people you haven't seen in years and people whom you can't hang out with all the time (since people tend to move to different cities and countries after highschool), and can be used for dating etc. They're a business, so at the end of the day, they're trying to find ways to make money from it. Vanity sells. Publishing a "how-to" book sells.
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