starting next month yahoo will no longer let competing businesses bid on trademark or tld phrases.
from an SEOBOOK thread
"On March 1, 2006, Yahoo! Search Marketing will modify its editorial guidelines regarding the use of keywords containing trademarks. Previously, we allowed competitive advertising by allowing advertisers to bid on third-party trademarks if those advertisers offered detailed comparative information about the trademark owner's products or services in comparison to the competitive products and services that were offered or promoted on the advertiser's site.
In order to more easily deliver quality user experiences when users search on terms that are trademarks, Yahoo! Search Marketing has determined that we will no longer allow bidding on keywords containing competitor trademarks."
link for those of you that wanna read it
http://www.seobook.com/archives/001541.shtml
and more
http://forums.searchenginewatch.com/...ad.php?t=10255
from an SEOBOOK thread
"On March 1, 2006, Yahoo! Search Marketing will modify its editorial guidelines regarding the use of keywords containing trademarks. Previously, we allowed competitive advertising by allowing advertisers to bid on third-party trademarks if those advertisers offered detailed comparative information about the trademark owner's products or services in comparison to the competitive products and services that were offered or promoted on the advertiser's site.
In order to more easily deliver quality user experiences when users search on terms that are trademarks, Yahoo! Search Marketing has determined that we will no longer allow bidding on keywords containing competitor trademarks."
link for those of you that wanna read it
http://www.seobook.com/archives/001541.shtml
and more
http://forums.searchenginewatch.com/...ad.php?t=10255
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