I think it pretty much comes down to better stats and more options. As a program owner, NATS runs the program more efficiently. Allows us to offer things like ePassporte payouts, reward points, better tracking and link coding to name a few. Better management of our program by NATS also allows us to concentrate more resources and manpower to new projects and marketing materials. Takes some of the power away from CCBill as well in that we control the traffic through our own domains instead of all traffic going through CCBill refer code first.
Just my 2 cents.
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