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They are night and day products, very hard to say why a webmaster would choose one over the other. But I wouldn't say NATS Programs are more popular than CCBill programs.
Most NATS programs have several sites, several different types of tools, a huge world of Webmaster things to help them. Well past the current CCBill Program.
CCBill is trusted by Webmasters. CCBill program owners often focus on the Site/Members more since they don't have to deal with Payouts, Webmaster Issues, Support...
The only webmaster issue I know of with CCBill is the tracking is cookie based or something like that. So unless the Program setups his own redirect links it isn't as good? I don't know, I get checks from CCBill and NATS programs, all the same to me.
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