It's different in a lot of ways Why.
The people you mentioned did things in their personal lives that contradicted their normal business ethics, for personal gain or some sort.
This instance would be doing something for their business that completely runs cross-ways to what the company is about.
Like... Martha Stewart doing a TV show with a poison recipe.. Or Michael Vick slipping in an exploding football into the game or something..
I don't see them making more money from abusing one of their models at all, I think it's the opposite. I think this thread is clear indication that their customers, affiliates and business partners like their clearcut policies, like that they treat models with dignity, and want to do more business with them because of it.
Not suggesting you saw that either, just saying in this case it doesn't make sense, as their reputation is everything. Abusing women is not good business in this business.
Also it should be noted that the customer base of Kink and someone like Max Hardcore are probably not the same pool.