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Honestly, cuz his followers sense of his and his campaign's importance is all out of whack with reality. It reminds me of Festinger's classic study of a UFO cult ("When Prophecy Fails")
Here is the wickipedia entry to save you the time:
Premise of study
... Another option would be to enlist social support for their belief. As Festinger wrote, "If more and more people can be persuaded that the system of belief is correct, then clearly it must after all be correct." In this case, if Mrs. Keech could add consonant elements by converting others to the basic premise, then the magnitude of her dissonance following disconfirmation would be reduced. Festinger et al. predicted that the inevitable disconfirmation would be followed by an enthusiastic effort at proselytizing to seek social support and lessen the pain of disconfirmation.
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