This really is a damn good read -- and a decent blog on PR as well.
Industrial Creative Destruction, Dawn of a New Budgeting Model
Lets wonder if the writer strike is potentially the best thing to happen to advertising in a long time. Why's that? Well, because it may bring an end to the single most influential and monumental force in advertising each calendar year. No, it?s not Cannes, the Superbowl or the Oprah gifts episode. It?s the Upfronts.
http://brettmacfarlane.typepad.com/l...rial-crea.html