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Jays slowly fell down as more people became apt at gaming the engine. His site should still be top if you ask me, but its shy a few factors that are needed today, that i obviously wont comment on.
Iwannanewgirlfriend was interesting, im still unsure if the guy was a fucking idiot, or if it was corporate sabotage. But heres what happened according to a reverse engineering/outsiders views via the serps.
One day about 2 years ago i saw a Pr7 Site that was a full on duplication of iwannanewgirlfriend, code, ref codes, everything, complete copy. The 2 twin sites shared the serps for only about 1 week befor BOTH were removed from the index. (i wonder if i can find them checking now). As soon as i saw the duplicate site i thought it would be bad, an ancient domain with a pr7 is going to erase the original. And figured it was sabotage, the guy had to be smart enough to not think he could just duplicate his site and double his traffic.
I still see iwannanewgf at times, but apparently and obviously, the duplication of the site on a high page rank, trusted domain, pwnd him.
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