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Old 12-05-2007, 10:33 AM  
Otter
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Join Date: Jul 2003
Posts: 224
found this in an interview with matt cutts

"There are over 100 factors in ranking. And PageRank is just one of them. It's an important factor, but it's by no means the be-all and end-all.

To me that shows the danger of short-sighted thinking and getting obsessed with just one facet of things, and not the facet which matters most. So paying attention to the content on your site, building good stuff, those are the things that will help. Not "can I get my PageRank higher with one more sprinkle of green fairy dust?" or something like that.
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