Google co-founder says less than 10 percent of google searches are for porn...

To anyone that's using keyword lists as a determination of overall popularity you must also consider that there are some universal terms and combination of terms that will always yeild a positive result for adult content. "boobs" for example would rarely be used in the context of someone being a "boob." It usually refers to breasts and not a buffoon.

So with a finite glossary of terms for adult natured searches you must conceed that people will generally be searching for the same thing. So even if a small percentage of the population searches for adult natured products the relative popularity of those terms will be higher than other searches.

For most people Google has replaced the Yellow Pages. Ever noticed how many Yellow Book commercials you see on TV? The phone book used to be the only directory people referred to. I can't tell you the last time that I opened a phone book. I frankly hate to see them come to my house, it's a sad waste of paper.

There will always be a higher volume of random searches not related to porn. Just think about people who are car shopping, they may do 100 different searches for car info to find their answers.

Google are just saying that to keep the govt off thier back I'm sure!

I would LOVE to have a list of the search phrases Google considers 'porn'.

this is not even funny

Holy cow you might actually have a brain.

Id be surprised if it was accually under 10% but id also be surprised if it was over 15%

Another reason why non-porn could be high is that people use it as a spell checker. If there's a word I'm not exactly sure how it's spelled, I Google it and it will tell me if I'm wrong or not. I know quite a few more who do the same thing.

http://images.google.com ~ 40% adult searches.

agree.... though numerous, porn sites do not consist the bulk of google's searches. there is a wide-array of topics in google. thus, the possibility that one surfer search for a porn site is very slim.