They always go for the dramatic.
For example, when they talk about boats being sunk, etc. They talk about the tonnage of ships sank in WWII versus the number of boats.
Why?
Higher or more dramatic terms make it sound more of a story I suppose.
Hits can be in the 100's of thousands, while uniques are 3k a day. Which sounds more impressive for the same site to those outside of the industry.
