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Why are journalists always mentioning hits and not unique visitors?
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12-01-2007, 03:35 PM
ShaveBucks
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Join Date: Mar 2005
Location: Razor's Edge
Posts: 467
It's called "glorification."
As was stated, most people don't know the difference between hits and uniques, so the journalists pick the bigger of the two numbers to make it that much more dramatic to the average naive person.
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