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Paid links can get you penalized in google says Matt Cutts (Googe Engneer)
"The partial update to visible PageRank that went out a few days ago was primarily regarding PageRank selling and the forward links of sites. So paid links that pass PageRank would affect our opinion of a site.
Going forward, I expect that Google will be looking at additional sites that appear to be buying or selling PageRank."
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