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You are too early to call this one. The number that you are hearing are not official and merely speculation at this point. They are not taking into account the number of people who bought the box set. Not to mention the fact that the mp3s were encoded at 160kps which is not ideal if you want to sell an album on mp3 so that will account for a large number of people who did not pay for the album. I would venture to guess that many of the people who choose to download the album for free will go out and buy it at a traditional B$M store when it drops (probably in January here in North America).
To call this a failure so soon just shows how short sighted you are. Besides the fact that they openly said that fans can download the album for whatever they want including free means people are going to do so.
Further, they are planning an arena tour this time around and I guarantee they are going to sell out in no time (and this is where they are going to make all of their money). As I have said in the past, the album is merely a vehicle to sell the live show.
Anyways, time will tell on this one. I know they are also about to cash in on a box set covering all of the albums released pre "In Rainbows". I'm sure all of this free press is only going to help sell that as well.
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