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MS already has more than enough data on more than 50 million users, they just have umm how do you say... no legit way of using it without getting into trouble. For the most part mass amounts of data has been collected but never really attached to any particular person just groupings er random percentages and crap. Alas this would give them some mighty good cover to use information for once and to target the living hell out of those via advertising. Expect MS ppc to really reflect the sale soon. *all info is not from some source at MS, it is meer speculation and guessing
PS. Everyone, even MS knows the company as a whole is not worth five percent of MS value. MS also is and has had a huge cash abundance issue like Google. *repeat disclaimer.
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