Do you calculate it by monthly revenue, and if so, is 12 months revenue a good or bad price? Not selling anything, just asking 
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I think it must be a case by case basis unlike many others.
There is just no fixed multiplication table like some want.
Some examples, what percentage is affiliate traffic, what is internal, is it exclusive or licensed, whats the back end software if any, member base, retention rates, so forth. -
As always you are a voice of reason here on this board ASM Didn't think anything mattered except revenue and maybe traffic. Lets just say it's an average site with average retention. 50/50 between internal and affiliate traffic. Would 12 months revenue be a high or low asking price?
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it probably depends on how the buyer estimates income from the site in the future. I think that content matters a lot. If the site has lots of excellent quality exclusive content but the current owner is not very good in marketing then selling it for 12 months revenue would be too low. Also it depends what kind of content it is - if it's some micro niche content that is difficult to buy then the buyer may want to ask for supply of content for updates for a few months.Comment
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Lots of factors really... Good luck IF you are selling
M&A QueenComment
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Not easy to get an informative discussion going here...Comment
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well, you don't give much specific information either...Comment
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Please don't sell, but if you do please sell it to someone who will do a good job running it. You have a great site(s).- Free Premium Domain Lists and Tools at Clickmojo.com
- For Sale: Obscenity.com
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Why thank you.As always you are a voice of reason here on this board ASM Didn't think anything mattered except revenue and maybe traffic. Lets just say it's an average site with average retention. 50/50 between internal and affiliate traffic. Would 12 months revenue be a high or low asking price?
Now I know you are not selling, there is no way in hell that the VAT tax hit or effected your business that bad. If it is then add a VAT geo ip sign up form that charges in Euro's and has the VAT on it.
You did not mention if it was mostly licensed and or exclusive material and if it is exclusive or patially what percentage of it is?
As for business threads on gfy, some of us have adopted the Lightbulb standard. Place that next to your initial thread as your post icon instead of the default grey note. They are like right below the advanced post text area.
I will be out a few hours, but look foward to your and maybe some others replies.Comment
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Lots of variables involved:
Age
income
content (exclusive or not)
if exclusive, can more be had?
verifiable income
scripts
to name a few
very few for one year income, but is a good starting pointComment
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Bump for you... don't sell cheap and don't buy too expensive sites lol.Comment
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Extremely hungover today, just bumping this now without adding any input... Maybe I'll contribute tonight when I feel better ;)Comment
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Still feeling like shit, I'm getting too old for this, but here's another bump.Comment
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Anna, you have not answered my question.Comment
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Sorry ASM ;)
It's mostly licensed non-exclusive stuff. Maybe 5% exclusive material.Comment
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Mump for ASM
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Then dependant on sites rarity and time up, I would start around 8 to 12.Comment
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Well crap you also have a major traffic source at very least and probably some other assets that you did not even touch on.
Your program has been around awhile, has a sparkling clean image. However the one downside I would see is others concerned with you not running it. Wrong person buys it and it would fail, though that would not matter as much to you if you were already paid. I could however see some affiliates holding some sort of grudge against you if it did fail with new owners.
Would you be adding in the TGP with the pay sites?
Would you be signing a non niche compete contract?
Would you offer up a given amount of consulting time?
Would you sell it as a package or part it out which can be more profitable by my recent calculations?
Then reality wise how much time does it take you to run your program? When was your last audit to see where you could save some money without cutting quality?Comment
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Well, as I said I'm not at all sure I wanna sell it... Just feels like we've come to a point when it's time to make a choice. Might just as well expand the empire instead
IF we sell it has to be to someone who would take care of the program. This isn't just a biz, it's an empire that have carefully been expanded over a number of years with all the love a young child need. Or something like that ;) Never thought so much about this really, but of course I'd help with some consulting to make the program run smoothly.
We actually have two TGPs, but the other one is only 15-20k. And yes, they'd probably be included since they are a great revenue source for the sites, and if someone buys the program he/she would be pretty stupid not to buy them too.
Non-compete is not a problem. Time depends on how much you want to put into it. As it's set up now just for operation it's not more than an hour. But then you have to add content sometimes, make more fhgs and drive traffic to it also.Comment
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Honestly sounds like you should just train someone to run it for you so that you can allow that baby to walk on its own while you can concentrate on something new and fresh. Unless you really need the money.Well, as I said I'm not at all sure I wanna sell it... Just feels like we've come to a point when it's time to make a choice. Might just as well expand the empire instead
IF we sell it has to be to someone who would take care of the program. This isn't just a biz, it's an empire that have carefully been expanded over a number of years with all the love a young child need. Or something like that ;) Never thought so much about this really, but of course I'd help with some consulting to make the program run smoothly.
We actually have two TGPs, but the other one is only 15-20k. And yes, they'd probably be included since they are a great revenue source for the sites, and if someone buys the program he/she would be pretty stupid not to buy them too.
Non-compete is not a problem. Time depends on how much you want to put into it. As it's set up now just for operation it's not more than an hour. But then you have to add content sometimes, make more fhgs and drive traffic to it also.Comment
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No, it's not about the money. It's more about finding a new challenge. Either to take it to the next level or quit and find something entirely else to do. If I hired someone I still would worry all day that it isn't being run properly and so on...
This was mostly just trying to get an estimate on how much it's worth so I better can make a edjucated decision
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Keep it and work on something fresh.
Never kill passive incomes.Comment
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Good point. I get a few people every year who are trying to sell a site with "content" unless you own the content you own a license to publish, not the same thing.
It's to stop the content falling into the wrong hands and if people want it cheap it's one of the drawerbacks. We need to make a living. LOLComment
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When buying and selling anything the price is determined by the value of the product to both parties. Convluted answer but it's about right.
What is it worth to you and what is it worth to a buyer?Comment
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Checked with our major content suppliers and it's transferable as long as you sell everything, including domains. That's good to know ;)Comment
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I have paid between 6 and 12 months gross sales for some of the sites I've purchased. I try and factor the age and exclusivity of the content as well as current revenues.Kenny -at- YourPaysitePartner.com
Skype: kennyb514
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