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Hello Cory and Kristin:
The customized VOD is solid. IMO, simple navigation with clean images is aesthetically pleasing. More importantly, for your needs, the perception of the surfer not leaving the original members' ares certainly improves the overall experience of the member and increases sales for a minor customization.
Up sells can be 'tricky' for the members' area that is promoting a VOD. The potential to lose a paid member to any upsell (in your own members area) is a true balancing act. Seeing that membership retention is important to the paysite business model, we are very selective in upsells. In turn, strong marketing campaign diminishes the risk we take into consideration for making these arrangments work.
But do you expect anything less from Topbucks/Yappo? They are a solid team! Congratulations to both Yappo and WEG.
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