um..it is a game but it is generally an open ended 'sandbox' game. The newest add on which is a vacation based one does add on a bit more of a 'game' by giving more immediate goals. Sims2 with the ability for sims to be born and die of old age made it more of a game than Sims1.
Overall, it is playing dolls. I have enjoyed it a lot over time but I dip in and out of it these days rather than play for a long time.
I generally like Tycoon and God like games and so it plays to those likes. I generally get bored with games that involve shooting.
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