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Basically it would not have to be only for dating or interactive services, it would have to be absolutely refused by anyone not to ACCEPT traffic generated on stolen content.
The only way how to secure this / hypothetically would be to make this illegal, to put illegal profit made out of traffic generated by copyright infrigment, but not only for the supplier (affiliate / webmaster offering advert space) but also for the advertiser / sponsor program.
That is impossible because the program can not be claimed absolutely responsible for their affiliates, breaking their internal rules (which should be in place).
The other question is how much can you realistically make sharing free content, if we would put all of our content out for free (which would be a lot) and tried to make money on whatever besides that, I am still concerned we would ruin our business and make probably around 10 - 20 k a month.
Maybe it would be way more? who knows but I still believe that the whole potential of the content not only for web but also for further licensing would be lost.
Anyway, back to the topic, seems like it's up to the sponsors and their "good" will to cope with it.
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