Originally Posted by aico

you should have several options set up and test them. I have a site that initial is $24.95 and rebills at $19.95, first I tried $21.95 rebill $19.95, then $26.95 rebill at $21.95, and tested them all, and find the best results with $24.95/$19.95

Your site is hardcore & exclusive content so you could probably go as high as $29.95. You should also offer some sort of cancellation offer, usually those are fairly low, like $14.95 to $16.95, the thought behind that is they were going to cancel anyway, if you can keep them at a lower prices it's better than nothing.