Originally Posted by Kristian

You're a surfer who's into the cuckold niche, for example. That's your niche. The thing that gets your juices flowing. So what do you do? Well, you join a cuckold personals site of course! Now I'm not bashing the posted site, fuck now, I don't want him and his buddies bashing me. I'm just using this as an example.

So our guy joins the cuckold personals site. Only when he finishes joining he winds up on a totally different site, totally different name and appearance, and gets a confirmation email from this totally different site. He's thinking, what the fuck?!!!

Now, I ask you this : Will this surfer respond as efficiently to our goals as we would like? I'm referring to signing up, staying a member for the longest time possible, and not charging back. Will he do those things efficiently from our point of view.