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Also, the X rating when first created was much like the NC-17 rating.
It was not created to signify porn. Movies like The Midnight Cowboy, and A Clockwork Orange were rated X.
The rating was created just to distinguish movies from an adult R rated film, that may be okay to take someone under 18 to, to one that was clearly only intended for mature audiences due to the subject matter.
Pornographers co-opted the concept, giving their movies triple X ratings as a marketing ploy to create interest in their product.
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