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Phat Phil,
I can't vouch for the ebay service, unfortunately. However, paying for traffic can be great, depending on your goals.
I personally would buy traffic where I can see where it's coming from and from known and reputable sources.
I've used google adwords with success and paid listings on relevant blogs. But there are other good places.
Did you know facebook started selling ppc advertising in the form of "flyers"?
Another thing to consider is just getting free traffic. Before you decide to pay make sure you're doing EVERYTHING to get free traffic first:
- viral marketing
- social bookmarking
- seo
- volume blogging
- etc etc.
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