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Old 09-16-2007, 05:57 PM  
Tempest
Too lazy to set a custom title
 
Industry Role:
Join Date: May 2004
Location: West Coast, Canada.
Posts: 10,217
I tend to agree with Warchild and like him, I'm on the front lines of selling directly to the surfer and have seen how things have changed over time. The old adages of selling porn do not work as well as they used to because the percentage of "newbie" porn surfers is far lower today than it was years ago.

I've told RawAlex this before and I'll say it again... Surfers will download the little 15-20 second clips and loop them in their video player in order to get off.. and/or they'll join them together into one long clip. These are the longer term porn surfers.. the hardcore ones.. also the ones that DO purchase IF you motivate them properly. And this is the really important thing to understand in this current climate... they "collect" their porn.. They don't always jerk off while surfing, instead they surf to collect and THEN they jerk off. They'll surf the porn sites every day in order to collect videos etc. but they might only jerk off a day or 2 later.. They have certain girls they adore and they collect every picture they can of them. Last BIG mainstream company I worked for, before the porn filtering policies came into place, there was a very high level guy who got caught surfing and downloading porn at work. He wasn't jerking off at work.. he was "collecting" it.. he had hard drives worth collected. I believe that these are the types of surfers that are now the majority and you need to market to them differntly.

I've been using some longer clips 1-3 minute continuous on blogs etc. and they're working very well.. They're flash.. so it's a bit more work for them to download them.. Also, I cut up the video intelligently with an eye to teasing and making the surfer want to get the entire video.. no pop shots etc. I have an eye for what a porn surfer "looks for" in certain niches and so I make sure I appeal to that and I try and make the surfer feel like they NEED to get the entire clip. Whether it's for their collection and/or to jerk off.
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