Those pages and the way they are presented in the SE will hardly get them any clicks, because the text in the description is pure nonsense.
If you look at the searchresult and you had one regular page where the text in the title and description makes sense, 99%9 will click that link instead
He might make a little money for a short while, but then the site will be banned from Google, and then what? Then he have to start over again.
In the near future, I think The Google Webmaster Tool is the only way they will list your site in the top for any search - I hope
