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Crazy talk. Galleries don't make sales. All they're there for is to drive traffic to the tour. If a tour is going to convert 1:500 then a shitty gallery that generates 500 clicks is going to net you one sale. A gallery that sells the site correctly and intriques the surfer into needing more and sends 5000 clicks to the same tour will make you 10 sales. So how does the CTR not matter?
Of course ROI is important but a higher ctr can only help roi, especially if you are pushing a sponsors paysite. it's not like sending their tour more clicks is going to cost you more money. Increasing ctr can not negatively affect your bottom line.
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