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I just had a look at the system, and it seems as if several steps are taken to confirm legitimacy of ownership of the videos. It was actually quite a process, and I feel confident that if sponsors utilize tools like these to get their content seen, that we can all benefit.
This is nothing new...People have seeded p2p networks, newsgroups, etc. for ages with branded content. This is just a new tool that can be used to your advantage if you just choose to work with it instead of against it.
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