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Originally Posted by BoyAlley
Well we'll see just how far people are willing to take this.
I noticed AVN on that list because of Adbright. Does that mean that the "good" companies will refuse to buy advertising from AVN or support any of their conventions until they make it off of the "bad" list?
It'll be interesting to see exactly how much push is actually behind this shove. 
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I had a very interesting discussion with Farley of AVN regarding adbrite. If you accept the AVN version of things, they are only leasing backend from adbrite, who provides the technology and support services to run AVNads, which I gather is suppose to be the exclusive provider for adult rated ads.
Farley described the situation as a "white label" of adbrite, and that AVN has no control over what their service provider does. He made it pretty clear that AVN is not going to walk away from this white label arrangement, I am suspecting that this has become a very profitable part of the AVN system.
I had a very productive discussion with Farley on all of these issues. However, the one thing that he came back to often (way to often in my opinion) is that "everyone is doing it, just Adbrite and AFF are more up front about it" and that most companies are profiting from torrent traffic.
From my point of view, the "all the cool kids are doing it" excuse isn't very strong. But that is where they stand and that is that.
AVN is very, very susceptible to financial pressure from the industry, IMHO. While many companies are in their back pockets, content producers are bottom line people who know the effects of torrents and the increases in losses as a result.
Someone in the Valley might want to start contacting these companies and letting them know the situation, and see if those content producers can't get on board to add pressure on these companies to stop doing business with the torrent sites.
Also, if someone has a more direct contact with Matt Cutts at Google, it might be time to start raising the issue with them as well.