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You should be mailing your former customers other peoples sites, and not your own. Well you can add your own in the mailer but stress several other sites in related niches. That is the proper way to use your past members email list. Not trying to sell them another trial to your site, odds are they already know about your site and if not you can kindly remind them and offer them a we miss you special price. One that costs more than a fucking trial though.
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