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SEO is rocket science. When you can get a page to rank number 1 for buy viagra by 301'ing a ton of links to a digg page you can tell me SEO is easy.
Generaly SEO is easy but understanding flaws in the algo and exploiting them without people catching on is hard.
Im sick of people saying SEO is easy. There are many hats that you can wear. Not all of them are white.
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