Quote:
Originally Posted by TheDoc
4) The price & options DO NOT convert members, the content does, fact! You can have amazing content and charge whatever you like. PPV charges 10 times the price as membership sites, because they have amazing content that no other sites on the Internet have, so they can.
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THAT is the truth! You find a niche, you give the surfers exactly what they want and make it nice and easy to navigate...and you WILL make money longterm!
It's so simple...yet so hard to do.
Everybody keeps asking me about marketing tips and how I got my little paysite so successful in a couple of months. And I keep trying to tell them that REAL marketing starts at the very foundation. You have to have a great product to begin with. And for me that starts with Claudia-Marie. Her personality and enthusiasm and "real-ness" just shine through and make a lot of the girls who are just going through the motions for a paycheck look weak.
The surfers see that. And for my situation...targeting the milf and big titty lovers...it's been great.
I don't offer them trials...it's full recurring membership or nothing.
I don't offer them a bunch of feeds or live chat with other girls.
I don't offer them ANY upsells or cross sells or any of that bullshit.
What I GIVE them is exactly what they wanted. Just the way I want something when I choose it.
I was talking to someone the other day about some of the paysites out there and they made the very revealing comment that on some of the solo girl's websites, it's hard to figure out WHO the girl is that the website is dedicated to!
Ain't that the truth? Most of them are so busy trying to have a HUGE pile of content that they fill the site up with thousands and thousands of pics and movies and chat with OTHER girls.
Why? To make the review sites happy?
I wouldn't spend 5 minutes in those sites.
If I pay 30 bucks to see a woman that I think is smoking hot...then that is what I want. Not to have a bunch of content of other girls shoved in my face or offers to join other websites.
That kind of stuff is insulting to the surfer. I know, I know...a lot of guys are making all that "extra" money by doing that. Well, if it works for you then so be it.
I've made my money over the years by NOT treating surfers like cattle. I treat them the way I want to be treated and it seems to work for me. To me that is REAL marketing. The rest is just advertising.