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The one thing that all these threads have ignored, or passed over, is the most crucial element in the business. The one that every body shouts is the most important.
Traffic or should I say the surfer.
Firstly you don't own him. He's intelligent enough to surf the Net, he's got money for a computer and he learns fast. Often he learns faster than the affiliates trying to sell to him and I would say 9 times out of 10 he knows more about the product he's buying than the guy sending him to the product.
He's not a newbie if he's buying and he's not a fool.
Generally speaking over the last 10 years we have ignored his needs, we have on many occasions conned, misled or just over sold him. And it worked because there was little alternative and the supply of new surfers was abundant. All that has changed.
Today there are sites selling 1,000s of movies $10, or sites selling a single movie for a single dollar or sites giving them away for free. He no longer needs to pay for his porn. The idiots who think closing down sites stealing content are blind. They simply do not get it.
What we have to do is worry about what the surfer wants, what will make him spend money. Not worry about how to send more traffic to a site that can't convert what it already has.
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