Every second banner says...
Have you noticed that every second banner on adult boards says "Best conversions". But considering the fact that this is the most popular phrase on the banners, who is going to believe that?
If you have 3 banners and they say the same ol' shit then whats going to happen? Banners will get impressions, but they won't leave ANY impression in the surfer's brain. Our brain is trained to ignore advertising, especially the one that uses general advertising lines..
In the end we get a frustrated advertiser that is desperately chasing luck buy spending money on empty impressions.
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