Quote:
Originally Posted by ServerGenius
I am one of a few who never believed in having trial memberships if you run
an above average quality site. Trials sure won't stop this problem I agree on
that but it does make it easier to do it. Members that pay for a month also
aren't so eager to see everything the site has got in less than 3 days which
in case they don't make it to be sure they'll download everything that's there.
Trials can be profitable in some situations but I know for a fact they don't
ALWAYS be profitable. People that just pay the full membership aren't
willing to bother spending 70% of the time looking for ways to get it for
free.
People that happily just pay are the same people that download an mp3 and
still buy the album if it is what they like. Trial members are mostly cheap
cunts that will do ANYTHING if they can get it for free.
I have chosen to not go after these people as those are the ones that
make up 80% of your chargebacks.....even though it's cheap they still
take the effort of charging their 3 bucks back.
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I don't think I had more than a hand full of people charge back the $2.95. I would say out of thousands of membership signups I had through trials maybe 10 people charged back the $2.95 trial fee.
Trial members are the cheap fuck people which is the majority of the people online. Not a lot of people willing to pay for porn anymore much less $29.95+++ a membership. The same people who you say are cheap are also typically the same ones that forget to cancel. We all know the whole rebilling model revolves around a good portion of the people forgetting to rebill. So with that being the case, the more people you get in, the more rebills you will have, either because the content is good or they forgot to cancel.
As far as trial memberships making it easier for people to rip your content. It only takes 1 person to rip your whole site and once it gets shared it can be all over the net just the same if 100 people ripped it.
Making it harder for them to rip your site by making your membership fee expensive only hurts you IMO. You get less sales because you are only giving people expensive options to join and your site still gets ripped regardless.