I recently attended Ad-Tech in San Francisco. I went to a branding seminar that had Marketing Executives from both Lego and Levi Straus jeans on the panel.
One of the biggest topics that they discussed was content distribution with potential misrepresentations of their brands. The girl in charge of Levi's brand, forgive me for not recalling her name, said that the most difficult thing for them to do was to "let go of the brand." But she followed that up by saying that once they did, they realized their brands full potential.
The brand no longer speaks to the consumer, the consumer interacts with the the brand.
Brujah posted this in another thread.
Quote:
Originally Posted by Brujah
CBS declined to join the talks with Fox and NBC regarding their partnership to distribute programming. This excerpt is from the latest Wired, from the president of CBS.
Q. There's a lot of CBS material on YouTube. How does that work?
A. You have to look at it in two different ways. One is content that you will get paid for directly, and the other is promotional content. Our attitude is, either pay us for it or give us promotional value that will eventually lead to us getting paid for it.
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Web 2.0 is driven on the concept of sharing information freely. Creating any portal that potentially conflicts with this concept will be highly ineffective. Sites and surfers are now relatively adjusted to 2.0 ideas. Google has made a few announcements recently regarding their search algorithm which hints at becoming even more friendly with 2.0 setups.
The funny part is when you say 2.0, most people don't know what it means, yet they are fully compliant in their web behaviors. Although adult has been slower to move, it will move.
Just a matter of when.
Those are my thoughts of the day, please add on with your thoughts.
What does 2.0 mean to you?
What do you see the future being?
Have a Great and Safe Labor Day all,
Cory.