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When evaluating software one should also look at the team behind that software. You would be amazed at how many "software companies" in this industry are nothing more than one or two people doing the coding, sales, support, bug fixes, design, etc.
Also, be aware of software companies that use outsourced employees. Most will have direct access to sensitive data and that can get very tempting to someone in a 3rd world country on a $300/month salary.
Don't just look at the product but the people behind it too.
This isn't a knock on AWW as I'm not 100% sure of their situation.
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