Playboy isn't sexy (at least not financially)

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  • Azoy?
    Confirmed User
    • Aug 2005
    • 2178
    #1

    Playboy isn't sexy (at least not financially)

    The adult entertainment company has rapidly grown licensing deals and 'new' media businesses, but that's not enough to offset the slowdown in print and cable TV.

    Full CNNMONEY.COM story here http://money.cnn.com/2007/05/07/news...ion=2007050712
    Tags: None
    • stfuvt
      Confirmed User
      • Aug 2001
      • 856
      #2
      great reading! thanks for sharing
      my ICQ 129-839-858

      CELEBRITY SITES THAT CONVERT AND RETAIN!!!

        Comment

        • Snake Doctor
          I'm Lenny2 Bitch
          • Mar 2001
          • 13449
          #3
          Don't confuse stock price with financial health or profitability.
          sig too big

            Comment

            • vas
              Confirmed User
              • Dec 2003
              • 562
              #4
              read that earlier today... article says their online properties have jumped to about 20% of their total net profit... or something like that..

              old media moving onto new media... at least they have the foresight to move in that direction and not become dinasaurs...
              icq: 375956791

                Comment

                • Brad Mitchell
                  Confirmed User
                  • Nov 2001
                  • 9813
                  #5
                  Good Job Lens on being a crucial part of their growth in online sales and net revenue!

                  Brad
                  President at MojoHost | brad at mojohost dot com | Skype MojoHostBrad
                  71 industry awards for hosting and professional excellence since 1999

                    Comment

                    • Pornwolf
                      Drunk and Unruly
                      • Jan 2002
                      • 22712
                      #6
                      Originally posted by vas
                      read that earlier today... article says their online properties have jumped to about 20% of their total net profit... or something like that..

                      old media moving onto new media... at least they have the foresight to move in that direction and not become dinasaurs...

                      So is that saying online is growing super fast... or that the rest is declining faster?


                      Either way it goes I'm sure Lens and the guys are doing much better than they ever were.
                      I've trusted my sites to them for over a decade...

                      Webair, bitches.

                        Comment

                        • abyss_al
                          **LOOKING FOR TRADES**
                          • Oct 2003
                          • 15605
                          #7
                          Originally posted by Lenny2
                          Don't confuse stock price with financial health or profitability.

                          EMAIL: allen @ vasmediagroup.com | ICQ: 311329761 | SKYPE: abyss.al | AIM: xABYSSxALx

                            Comment

                            • BJ
                              Confirmed User
                              • Mar 2002
                              • 5590
                              #8
                              Transition periods = time to buy

                                Comment

                                • Chris
                                  Too lazy to set a custom title
                                  • May 2003
                                  • 27880
                                  #9
                                  im shocked there print is doing as well as it is

                                  only reason it is ... is because of its BRAND ... thats it .. i get playboy ..have for years but they half the time just sit around


                                  everything is going online on vod
                                  [email protected]

                                    Comment

                                    • Rochard
                                      Jägermeister Test Pilot
                                      • Dec 2001
                                      • 75733
                                      #10
                                      Originally posted by Brad Mitchell
                                      Good Job Lens on being a crucial part of their growth in online sales and net revenue!

                                      Brad
                                      I believe ICS plays a huge part in Playboy's financial growth.....

                                      The company also has seen healthy increases in sales from "new" media, such as mobile and online services. Sales from e-commerce, online subscriptions and other entertainment operations, which include Internet advertising sales, rose 18 percent last year and accounted for nearly 20 percent of total sales.

                                      The truth is Playboy's old businesses are doing poorly but Playboy's agressive moves into "new media forms" are making them bank.
                                      Herschel Savage
                                      Brooklyn, NY

                                        Comment

                                        • Webby
                                          Too lazy to set a custom title
                                          • Oct 2002
                                          • 14956
                                          #11
                                          Originally posted by Chris
                                          im shocked there print is doing as well as it is

                                          only reason it is ... is because of its BRAND ... thats it .. i get playboy ..have for years but they half the time just sit around
                                          Print media for "adult" has been declining for years now Chris - Playboy is no exception.

                                          Totally agree on the Playboy brand which is the strongest thing going for it - and prob the main basis for licensing. Suspect over time, the brand will be milked dry until it's not worth licensing. The prime era of Mr Hefner was years ago and, never works out when someone, family or not, eventually takes over the operation.
                                          XXX TLD's - Another mosquito to swat.

                                            Comment

                                            • Screaming
                                              I can change this!!!!!
                                              • Feb 2004
                                              • 18972
                                              #12
                                              not good

                                                Comment

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