Quote:
Originally Posted by Brad Mitchell
Good Job Lens on being a crucial part of their growth in online sales and net revenue!
Brad
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I believe ICS plays a huge part in Playboy's financial growth.....
The company also has seen healthy increases in sales from "new" media, such as mobile and online services. Sales from e-commerce, online subscriptions and other entertainment operations, which include Internet advertising sales, rose 18 percent last year and accounted for nearly 20 percent of total sales.
The truth is Playboy's old businesses are doing poorly but Playboy's agressive moves into "new media forms" are making them bank.