The only thing Gary did do correctly was sell the site for 14m. When he first got sex.com they talked to us and many others about what to do with it, we left the meeting early and never looked back. Taking sex.com to ppc was a major mistake, the site had and still has way more possibilities.
Like the current sex.com - who wrote the html/css? It's the largest display of amateur coded html and css ever, so badly that 5 banners slow your browser down. I mean come on, this site is 10 minutes of work but it must have taken someone a week to create that mess.
One day the site might get a chance to show its true potential.
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