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Yes, it is important, because it creates credibility and trust. Many surfers are used to sites that send them to trades via blind links, popups, loads of sales text and so on...and if they find a site that looks like it's written by a fellow porn surfer, they get the impression that's it's not about getting their credit card number only.
It's real people, we call them traffic, many maybe dumb as hell, but they are not just link clicking machines or bots, they recognize differences, even if they only click the galleries and don't read all the text.
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