And the numbers you call on American idol are toll free, it's when you send a text message that you have to pay. And that money does not go to the TV show, it goes to AT&T for providing phone service.
If you called me on the phone right now and we spoke for an hour and you got a phone bill for 3 dollars, you don't pay me
And the 10 cents per call was sponsored by exxonmobil, they said they would give 10 cents per call for up to 50 mil calls.