View Single Post
Old 04-23-2007, 03:23 PM  
Marketing Yoda
Registered User
 
Join Date: Apr 2007
Location: The Dagoba System
Posts: 34
Quote:
Originally Posted by crockett View Post
There is a market for them but the car companies don't want to produce them.
Wrong. You're definition of 'a market' and a 200 billion dollar company's definition of 'a market' are not the same. 50 tree hugging celebrities is not 'a market'.

If you were GM and invested however many billions of dollars in developing the EV-1, would you want to sell all of that invested intellectual property for a measly 1.3 million dollars?

No company intersted in staying in busness would want to sell expensive (therefore low-volume) low-margin (or even money losing) cars - it's the exact opposite of how to run a profitable company. A company has limited resources and to devote a portion of those limited resources to a product with virtually no financial or R&D benefit is insanity. GM, for example, has shareholders to answer to.
__________________
For sale, my sig is not
Marketing Yoda is offline   Share thread on Digg Share thread on Twitter Share thread on Reddit Share thread on Facebook Reply With Quote