Why do ranking sites pay for adwords? SEO question

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  • CunningStunt
    Confirmed User
    • Aug 2006
    • 5594
    #1

    Why do ranking sites pay for adwords? SEO question

    I just don't get it. 2 sites ranking at #2 and #5 respectively, for a 30K+ search phrase per day according to WordTracker, why would these 2 sites bother with a stupid google pocket lining ad as well? They've been in those ranking places for months.

    Despite what google say, they must get a boost from google in rankings due to all the money they shell out, or some secondary benefit. I'm not paying for adwords EVER but it would be interesting if anyone had the inside scoop.
    Tags: None
    • kektex
      Confirmed User
      • Mar 2005
      • 1813
      #2
      Branding. They don´t do it for the hits, just the branding.
      Besides , they are still not number 1.
      exgfmovies.com, exgfclips.com, datesx.com, gayboards.com and more!

        Comment

        • Jakke PNG
          ex-TeenGodFather
          • Nov 2001
          • 20306
          #3
          I do it too. I have a #2 spot for a very important and relevant keyword for my site, but I also buy the #1 ad-spot for it. I get more hits from the bought spot than the 'free' listing. I don't want to give that to my competition.
          ..and I'm off.

            Comment

            • Vick!
              Confirmed User
              • Nov 2005
              • 6882
              #4
              Many companies use adwords for their own name and misspells, though most of the time they are already #1 but as kektex mentioned branding is a major reason why they do so.
              Affordable Quality Web Hosting

                Comment

                • Jakke PNG
                  ex-TeenGodFather
                  • Nov 2001
                  • 20306
                  #5
                  Originally posted by kektex
                  Branding. They don´t do it for the hits, just the branding.
                  ..and I'm off.

                    Comment

                    • kektex
                      Confirmed User
                      • Mar 2005
                      • 1813
                      #6
                      Originally posted by TeenGodFather
                      Hehe yeah I know , now that I think of it that came out wrong.
                      The traffic counts too, but branding plays a very important part for some companies.
                      You want to associate your name with certain markets and adwords is a good way.
                      At least that's one of the reasons in mainstream marketing...
                      exgfmovies.com, exgfclips.com, datesx.com, gayboards.com and more!

                        Comment

                        • shoeaholicanon
                          Confirmed User
                          • Feb 2007
                          • 1003
                          #7
                          dunno man

                            Comment

                            • Chris
                              Too lazy to set a custom title
                              • May 2003
                              • 27880
                              #8
                              more traffic if they are not clicking your free listing they are clickin your paid ad
                              [email protected]

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                                • GatorB
                                  The Demon & 12clicks
                                  • Oct 2001
                                  • 18208
                                  #9
                                  Ever think that maybe the Adwords ad is paid for by an affiliate?

                                    Comment

                                    • Simon IA Cash
                                      Confirmed User
                                      • Jun 2006
                                      • 126
                                      #10
                                      Who knows, Google can reconfigure their algorithm, do who knows what, and you can drop off the list. AdWords are more reliable.

                                      simon -at- iacash dot com
                                      icq: 231-421-229

                                        Comment

                                        • adultseo
                                          Confirmed User
                                          • Jun 2005
                                          • 365
                                          #11
                                          I have learnt that maintaining a Google AdWords campaign can result in better rankings.
                                          The key to get ranked one in Google is to provide the best.

                                            Comment

                                            • bdld
                                              $100,000
                                              • Dec 2001
                                              • 11452
                                              #12
                                              ^^^^
                                              that's not true at all.

                                                Comment

                                                • ztik
                                                  Confirmed User
                                                  • Aug 2001
                                                  • 5196
                                                  #13
                                                  Originally posted by TeenGodFather
                                                  I do it too. I have a #2 spot for a very important and relevant keyword for my site, but I also buy the #1 ad-spot for it. I get more hits from the bought spot than the 'free' listing. I don't want to give that to my competition.

                                                  Yup, exactly. If the paid spot is making money also, why not?
                                                  .

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