Being a newbie, I may get slammed here.
I'm testing FeedWordpress on a hidden blog, and after reading this found that yes, 2 sponsor's "Blogroll" entries just linked to their main site. Yikes. Wait, i'm just testing so I don't care yet.
In Wordpress's BLOGROLL just edit the link. Wordpress & FeedWordpress store the RSS link separate from the referral link, so all you do is ONE TIME edit the NAME of the program (I got "XYZ's FHG" as the name by default, which sucks) and then edit the ADDRESS (not the RSS address) and you're back in business.
Takes under 2 minutes when you setup the feed for those that don't do it properly, or who give you an ugly Name (keywords!).
Hope that helps someone.
