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geo-targetting should be used to generating pricing and billing/payment options, it should never be used to determine what language to show the end user. all modern browsers give the server thier language settings. show the person the ads in the language they want and expect to see.
for instance: i live in austria but i dont speak any german, therefore german language ad's are 100% useless and you lost a potential customer.
use the right tool for the job.
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