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.kids would be ideal. Just like you build a playground to protect kids from the outside world. You make .kids, and mighty all powerful Microsoft gets all kinds of HUGE good PR by causing all new and pre-installed systems ask if this will be used by a child on the internet, and then simply blocks everything but .kids.
Companies with child friendly websites will LOVE it and be pro-active in making their .kids domains which will be seen by more of their target market than ever before. Imagine how great cnn.kids could be? Kids news, kids links, etc etc etc.
And it cannot be mandatory or it runs into the same argument about regulating content, but thats ok because .kids would be accepted energetically.
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43-922-863 Shut up and play your guitar. 
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