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Mainstream has a different attitude altogether in regards to content. Much more stringent than adult. I used to work on biz dev deals and content integration with some large online publishers but everyone basically wants money. The companies I worked with all had readily available feeds but they were direct to consumer. If its another company that wants to pull the feeds and make money off of it, be it advertising revenue or whatever, they either want licensing fees or a cut of revenue. Rules are, you cannot use most companies feeds and profit from them.
They dont really care about the exposure per se.
Hope that I understood your question correctly.
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Lubna
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