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I have been trying to think about this from the point of view of the guys who are setting up the .XXX registry. MerlinK is right- it is going to be a cash cow and shrewd business move on their part. But there's a second part to the story that I don't think is being made public yet, although I suspect it is very much IN THE PLAN: a concerted effort lobbying governments around the world to REQUIRE adult sites to use the .XXX domain.
I just can't fathom that the .XXX registrar guys are not aware of how much more of a panic there will be for .XXX domains once such a lobbying effort is underway. Of course they can't make this part of the plan public now- because if they do it will inhibit the approval process. But once ICANN approves .XXX, it'll be a different story.
All of this seems to flow from putting yourself in the shoes of guys behind .XXX and thinking of how they would be able to maximize their payoff.
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