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Depends on who they are, their sites, their reputation, my traffic, etc..
I have 3 sponsors I consistently make several sales every single week, so I throw more to them to increase my sales.
Also, giving up early, like after only 1000 or 2000 clicks is really not too good of a way to judge a sponsor either. For example, some time ago I had links up to ARS FHG, etc as well as their feeds & I was way up there, like 0:11000 or something like that, then one day BAM BAM BOOM!! Now my historical & overall with them is 1:400 & it's consistent. Why did I let it get up to 0:11k without dropping them? Because of their reputation & my previous experience with them.
Now, this won't happen with everyone, but what you need to think about is what is it that your traffic is looking for? In my case, perhaps the first 11K were looking for something else, but as my traffic continues to grow & my SEO improves, so do the ratios because it becomes more on target.
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