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It's been said in Mainstream that MSN traffic might come slower but converts better. I suppose the theory behind it is Google surfers are smarter than MSN surfers (who are usually new to PC's/the Internet.. who else would use MSN? their index is shit) who are therefore more likely to click ads, sign-up for stuff without researching and pay over the odds on products/membership as they don't know where else to look.
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